The Color Full Lives activation empowers African American women with financial wellness and confidence. State Farm® will inspire festival attendees to live vibrantly by helping to celebrate, plan and secure their most vivid dreams.
In its eighth year, State Farm is proud to serve as a Major Sponsor of the Essence Festival in New Orleans, July 6–8. State Farm welcomes attendees to discover their true hue as they envision their financial goals and take steps towards achieving them.
At the main experience in the convention center, attendees will take part in the Vision in Motion touchpad wall where they will pick images that speak to their ambitions. Whether it’s owning a home, buying a car or earning a degree, attendees will summarize their financial aspirations through a vision board – a digital compilation of dream imagery. Once completed, participants will walk through the space to enjoy additional interactives, such as a screen printing area and a live artist wall.
There will be giveaways, including a do-it-yourself vision board kit, along with an opportunity to meet celebrities and social influencers.
The Path to Power booth will encourage attendees to take part in one-on-one coaching sessions with local State Farm agents. Participants will speak to their financial goals as agents provide them with tips and tools needed to achieve them.
Between concerts on the Mainstage, State Farm will feature Louisiana women with unique financial aspirations, highlighting their dreams while helping them turn those dreams into a reality. With these Mainstage Moments, State Farm aims to showcase dedication to these women and to helping others achieve financial wellness.