For over a decade, My Black is Beautiful (MBIB) has been committed to inspiring, empowering and celebrating Black women. Created by a group of visionary women and inspired by black excellence, MBIB has empowered three million women to celebrate our beauty inside and out. MBIB continues our legacy of providing us a unique space for creativity, inspiration, growth and conversation. P&G’s commitment to impact and celebrate the lives of African American women through the MBIB platform is more than just a hashtag. It’s a way of life.
At this year’s Essence Festival, MBIB will expand beyond the beauty narrative and introduce #BlackGirlsDo – a movement that highlights unexpected, multifaceted attributes that make black women the proud, strong individuals we are today.
Black Girls Do is an expression of us as women and our narratives, from our shared roles in society, to the unique and beautiful ways in which we impact culture. MBIB will also continue the celebration by treating attendees to hair styling, skin consultations, photo opportunities, MBIB swag, product giveaways and more.