As official vehicle sponsor of the 2017 ESSENCE Festival® presented by Coca-Cola®, Ford Motor Company again partners with ESSENCE® Communications on an event that brings together African Americans from all over the country for a memorable Fourth of July celebration. Ford has served as a proud sponsor for nine years, and is excited to return as a major sponsor with a focus on empowerment and entertainment at this year’s event in New Orleans.

The festival is part of Ford’s year-long conversations with African American women. Once again, festivalgoers will have an opportunity to get up close and personal with some of the smartest, most fuel-efficient vehicles on the road today. Hit the streets at this year’s Ford block partythemed booth that will provide a fun-filled weekend featuring live celebrity interviews with Sirius XM, Ford Lip SYNC, a selfie station, the opportunity to test drive the latest Ford vehicles, plus, a chance to register to win a 2018 Ford Mustang. Ford will sponsor the stage for charting artists every night inside the Superdome for the Ford Now Playing Superlounge.

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 202,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.

Ford Communications contact | Kara Person, 313.615.3360 | #MyFordFam @Ford

“ESSENCE Festival allows Ford to continue to deliver on our global brand promise to go further, not only as it relates to our products, but in our commitment to the community.”

– Raj Register
Multicultural Communications Manager
Ford Motor Company